Get The Playbook We Use to Help Brands Scale.

Our approach to sustainable, long-term growth - ready for you to explore.

Multiple pages of a document titled 'Highpath Paid Social Playbook & Scorecard,' containing a table of contents and sections with tips, examples, and action points related to social media strategy and advertising.

What’s Inside the Playbook

  • Section 1: Foundation & Focus: Align your revenue goals, unit economics, and marketing roles before you spend.

  • Section 2: Messaging & Audience: Clarify who you’re speaking to, what to say, and when to say it.

  • Section 3: System Setup: Build a lean account structure and creative engine that scales through a testing framework.

  • Section 4: Measurement & Optimization: Track what matters at each funnel stage—beyond just ROAS.

  • Section 5: Scaling Intentionally: Grow with control. Reinvest what’s working and protect your margins.

  • Bonus: Scorecard Tool: Quickly assess your current strategy and uncover high-impact gaps.

This resource is 100% free - no credit card, no commitment.

What you’ll get:

  • The 5 core systems behind a sustainable paid social engine

  • A proven scorecard to evaluate your strategy and spot gaps

  • Tips, metrics, and examples illustrating core components

  • A system you can use to align teams, tactics, and results

Laptop on a desk displaying a document titled 'Highpath Paid Social Playbook & Scorecard,' with a potted cactus and a plant nearby.

Still have Questions?

Don’t hesitate to reach out - we’re here to help.