Paid Social That Drives Lasting Growth

Rooted in strategy. Made to scale.

We create demand, so you don’t have to chase it.

Our services are designed for brands that want to grow with structure, intention, and results that compound over time. Whether you're seeking a strategic partner, a channel lead, or a short-term lift, we’ll meet you where you are and help you scale with purpose.

Core Offerings

Growth Media Consulting

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For brands that want clarity, structure, and strategic lift.

We work directly with your internal team to build a strong foundation for lasting paid social performance. We support everything from audits and measurement to creative strategy and channel planning, bringing the structure and insight you need to scale.

What’s included:

  • Deep-dive audits of paid social accounts

  • Incrementality and attribution strategy

  • Creative and messaging alignment

  • Audience mapping and full-funnel planning

  • Channel mix recommendations

  • Hands-on training and knowledge transfer

Full Funnel Media Management

Highpath Digital team member writing on whiteboard with sketches and notes, in an office with yellow and white walls and plants.

For brands that need strategy, execution, optimization, and performance growth.

We manage paid social with a focus on testing, performance, and scale. Our approach is grounded in clear measurement and your unit economics, so every decision supports real business growth.

What’s included:

  • Day-to-day management on Meta, TikTok, Pinterest, and more

  • Testing roadmaps that guide learning

  • Creative analysis and performance feedback

  • Measurement and reporting aligned to business objectives

  • Optimizations based on performance data

  • Budget planning and pacing support

Short Term Account Management

Highpath Digital team member participating in a virtual meeting on a laptop, with six people visible on the screen and taking notes in a notebook.

For teams navigating transitions or urgent resourcing needs.

If you're between hires or filling a short-term gap, we step in quickly and manage your paid social accounts with clarity and consistency.

What’s included:

  • Flexible contracts

  • Hands-on daily account management

  • Transparent collaboration with internal or external teams

  • Strategic recommendations for long-term success

  • Ideal for transitions, hiring gaps, or busy seasons

Activating on your favorite platforms

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Pinterest logo, a red circle with a white stylized 'P' in the center.
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What Makes Us Different

Much of the industry still treats surface metrics like CTR and last-click ROAS as the north star. We take a different path. Our approach is rooted in your unit economics and validated through incrementality. We focus on driving profitable, causal lift that builds a dependable foundation for sustainable growth.

Interested in Working Together?

Not sure where to start? Let’s talk about your goals and explore if we’re a good fit. No pressure, no commitments.

Resources + Next Steps

Whether you're exploring or ready to get started, these tools offer practical guidance and clear direction.

The Local Method

For small businesses

A focused approach to generating consistent leads. Built for small businesses ready to grow with intention.

The Highpath Playbook

Free guide and scorecard

See how we build long-term lift. Use the scorecard to assess and strengthen your own strategy.

FAQs

Questions, answered

From timelines to tools, get clear answers to the most common questions we hear.