Outdoor Sports Retailer

Restructured & Reinvested: A Turnaround Story in Media Performance

The Challenge
Last-click ROAS dropped 46% YoY. Fragmented structure and weak signal density limited platform optimization and return on spend.

Our Approach

  • Modernized the account by reducing fragmentation and restructuring around the customer journey to improve efficiency.

  • Reduced investment in underperforming ad tech and reinvested spend in more profitable tactics.

  • Validated results with incrementality studies.

The Outcome

  • 2x improvement in incremental ROAS

  • +67% last click revenue on flat spend

Curious how this could translate to your brand? Let’s talk.

Next

Luxury Retailer