The Challenge
Enterprise revenue was underperforming relative to goals set by finance team driving a reduction in ad spend.

Our Approach

• Developed and implemented a testing roadmap centered on incrementality.

• Evolved investment based on learnings, shifting spend to high-lift audiences, campaign architectures, ad products.

• Scaled spend where incremental opportunity was validated.

• Identified and monitored diminishing returns to protect efficiency.

The Outcome

• +157% incremental revenue

• iROAS held steady while scaling media investment