Regional Retailer
Driving Smarter Acquisition through Incrementality
The Challenge
Despite flat ROAS, new customer growth dropped 63% YoY—indicating inefficiency in acquisition-focused investment.
Our Approach
Leveraged lift measurement to demonstrate the true incremental return of new customer acquisition, offering a more accurate view than last-click attribution.
Reallocated investment from retention audiences and low-margin clearance focused products to high-value new customer acquisition
The Outcome
+32% new customer acquisition QoQ
+86% increase in iROAS
When growth slows and signals get noisy, incrementality brings clarity. If your acquisition strategy needs a reset, let’s talk.